PrimePress SportsWire
PRIMEPRESS SPORTSWIRE
Launch a sports newsroom that looks like a real media brand.
PrimePress SportsWire gives independent sports publishers, podcast networks, fan communities, and local outlets a polished WordPress block theme with a ready-made editorial system and an easy path to make the look their own.
WHAT’S INCLUDED IN v1.3.0
Everything you need to launch a sharper sports-media site.
SportsWire is not a thin skin over a generic blog. It includes a complete newsroom structure, reusable block patterns, a safe demo-content importer, and page templates designed for sports coverage, team hubs, podcasts, newsletters, and editorial growth.
Full Site Editing
Edit your logo, navigation, footer, colors, typography, templates, and layouts with the native WordPress Site Editor.
One-Click Demo Import
Load a complete fictional starter site with editable sample stories, pages, categories, images, menus, and homepage configuration.
Newsroom Homepage
Start with a lead story, The Huddle quick-news sidebar, trending bar, latest-coverage grid, beat cards, and newsletter section.
Game Center Strip
Use a sports-ready score and schedule presentation that works as a polished placeholder or alongside PrimePress Sports Blocks.
Podcast & Radio Ready
Promote podcasts, streaming-radio shows, hosts, and latest episodes with a dedicated homepage band and podcast template.
Team Hub Templates
Build focused team or league destination pages with wide editorial layouts that make ongoing coverage easy to organize.
Reusable Patterns
Insert branded hero sections, article grids, category columns, scoreboards, ad banners, newsletter calls to action, and contributor modules.
Responsive by Default
Keep your sports brand sharp across phones, tablets, laptops, and large screens without maintaining separate layouts.
PrimePress Ready
SportsWire works by itself and pairs cleanly with Sports Blocks, Podcast Network, and Contributor Hub as your site grows.
FROM ZIP TO NEWSROOM
A professional starting point without rebuilding every page from scratch.
SportsWire is designed to get a publisher from install to a credible front page quickly, while leaving every major piece editable in WordPress.
- 01
Install the theme
Upload the SportsWire ZIP in Appearance → Themes, activate it, and open SportsWire Setup.
- 02
Import or customize
Use the safe one-click demo import for a starting point, or head directly to the Site Editor to build with the included patterns.
- 03
Connect your media tools
Add Sports Blocks, Podcast Network, and Contributor Hub whenever you are ready to add data, shows, and contributor workflows.
SIMPLE ANNUAL LICENSING
Choose the license that fits your site or studio.
Every license includes one year of theme updates, protected download access, and support. Renew annually to keep coverage active.
FOR ONE WEBSITE
Single Site
$79/ year- 1 production site
- Complete theme files and demo importer
- Standard support
- Updates for one year
FOR GROWING PUBLISHERS
Studio
$149/ year- Up to 5 production sites
- Complete theme files and demo importer
- Priority support
- Updates for one year
FOR CLIENT WORK
Agency
$249/ year- Unlimited production sites
- Complete theme files and demo importer
- Priority support
- Updates for one year
Need a custom setup, white-label implementation, or a branded SportsWire launch? Talk to us about it →
COMMON QUESTIONS
A polished foundation for the next version of your sports brand.
Can I change the logo, colors, and menu without code?
Yes. SportsWire is a modern block theme, so you can use the WordPress Site Editor to update global styles, templates, patterns, headers, footers, navigation, and page sections.
Does SportsWire include a starter site?
Yes. The built-in SportsWire Setup screen can import fictional sports stories, featured images, pages, categories, navigation, a demo logo, and a configured homepage. It updates only content created by SportsWire.
Do I need PrimePress plugins to use the theme?
No. SportsWire works with core WordPress blocks on its own. Sports Blocks, Podcast Network, and Contributor Hub are optional companion products that add richer sports data, podcast, and multi-author features.
Can I use the theme for client projects?
Yes. Choose the Agency license for unlimited production client sites, or Studio for a small owned network or client roster.